Boys’ Shirts – A Winter Wear Must Have


Shirts are an absolute must-have this season – and how are we wearing them? Layers, layers, layers! If you’re on the sunnier west coast– wear them open with a graphic tee or boys’ polo underneath. If you’re in one of the colder states – team ‘em up with a knit sweater or fleece top. For bottoms–their versatility goes a long way– pair them with some Jeans or cords and your boy is ready to roll!

Shop the look now on

#RUUMFashion #Ruum4Fun


Creating Cute Kids’ Winter Outfits After the Holidays

childrensclothesPutting together awesome outfits for kids is easy during the holidays: reds, greens, sparkles and gold all make for perfect party ensembles. But once they pass winter dreariness can seemingly make it harder to dress the kiddos.

Well, keep your shirt on! The early winter months actually offer plenty of palate to play with, so create outfits that make the most of the season’s neutrals: ice blue, white, grey and silver all complement winter beautifully. Top outfits off with a pop of black, but don’t overdo it, and play up fancy outfits with lots of sparkle.

Need some ideas? Try a light-wash or grey jean topped with a pinstriped collared shirt and black-and-grey sweater to create a nicer look for boys. Or dress girls in grey tights with a light sheen and top with a cute cardigan and flashy skirt.

For less formal occasions, opt for layering tops under grey, blue and white sweatshirts. Winter accessories like gloves, hats and scarves need not be a necessary evil – they’re the perfect way to add some excitement to a plain outfit. Think color and contrast!

It’s important to always make sure to seek out quality clothing. Kids need hardy, durable clothing to last frequent washing and playground tumbles. But durability need not sacrifice on style! Shop our gorgeous, fashion forward kids’ clothing at

Toddler Girls’ Fashion Trends for 2015

With the arrival of the new year, it’s time to take a look at what are sure to be some of the biggest winter fashion trends of 2015. Specifically, we’ll be looking at girl’s winter fashion in the toddler category, with styles including metallic colors, denim, and leggings.

Metallic Colors
Metallics, such as silvers and golds, reflect the true feel of the winter season in a way that’s stylish and fashionable. We love this fully lined metallic party dress (pictured above), which is great for any occasion and is available in sizes ranging from 6M to 4Y.

Can denim really ever go out of fashion? We think not. Everything from dark wash to light wash, and everything in between is in-style this winter season. Why not combine the best of both worlds (metallic and denim) with a lovely pair of  girls’ jeans? There’s cuffed denim pants, light-wash denims complete with an adjustable waist for your ever-growing toddler.

Girls’ leggings will continue to offer comfort and style for your toddler in the coming winter months. Available in a variety of colors, styles, and sizes, leggings are great for pairing with a long shirt, dress, or skirt, to keep your tot warm and cosy. Create a unique and fun look with adorable ballet leggings that’s perfect for your little ballerina.

Shop now for all your toddler wear at

[Watch] Ruum American Kid’s Wear on the Runway at Kid’s Fashion Week

Our mini-models recently stole the show at the Petite Parade fashion show at Kid’s Fashion Week, showing off our latest holiday collection. Petite Parade is a “bi-annual event of imaginative whimsy showcasing fashion and products for toddlers to teens”. Watch our kids walk the runway below:

Shop winter kid’s fashion at

RUUM Kids Steal The Show Once Again

Our pint-sized models recently stole the show at the PetiteParade fashion show, showing off our adorable 2014 Holiday collection. Thank you to The Mama Maven for reviewing the show and including our charming kids on her blog. girlsclothesShop these girl’s clothing runway looks at RUUM American Kid’s WearpetitePARADE / Kids Fashion Week, NYC October 2014 - Day 2

What swagger! Get your prince runway ready in some RUUM swag. Shop the look today at RUUM American Kid’s Wear.

MEGA SALE: All Kid’s Clothing $16.99 and Under



Massive discounts on all our children’s clothing across the site! Stock up on winter essentials for your active toddler, fleece tops for your schoolboy or faux fur for gift season! Everything now $16.99 and under. Shop #RUUMFashion online at Ruum American Kid’s Wear.

Join Us for #MiracleOnMadisonAvenue


RUUM American Kids Wear is excited to participate in the annual Miracle on Madison Avenue shopping day, one of New York City’s most beloved philanthropic holiday shopping traditions. Tomorrow, Saturday, December 6, RUUM will join over eighty of the world’s most prestigious brands and retailers located on Madison Avenue in giving back to the community. RUUM will donate 20% of all sales made at our Madison Avenue location to the Pediatric department of The Society of Memorial Sloan-Kettering Cancer Center.

This is the 28th annual Miracle on Madison Ave initiative and the third year funds are going to the pediatric department of The Society of Memorial Sloan-Kettering Cancer Center, a volunteer organization that works to ensure the well-being of patients; raise funds for cancer research and treatment; and provide public education on the prevention, early detection, and treatment of cancer.

It’s the season of giving, so drop in to our Madison Avenue store tomorrow (located at 1153 Madison Ave, between 85th and 86th Streets) and share the warm glow of goodwill.

#RUUMkids #RUUMFashion

Black Friday – Cyber Monday Kid’s Clothing Discounts

It’s that time of year again, time for a nice big sale to go along with your pumpkin pie. We’ll be offering a lot of promotions from Thanksgiving through to Cyber Monday.

On Wednesday, Thursday, Saturday & Sunday you can expect 50% off entire site with coupon THANKYOU. And on Black Friday you can get 50% off the entire site with code THANKYOU + free shipping

So stock up on kids clothing before the weather turns south, shop online at

Ruum holidays kids clothes