RUUM Pop Up Stores Comes to Manhattan



Ruum American Kids Wear’s Pop Up Store at 1153 Madison Ave., New York, NY







Ruum American Kids Wear’s Tribeca Pop Up Store at  138 West Broadway, New York, NY








All of us at RUUM American Kids Wear are very excited about some new developments happening at the company. Aside from the launch of our Fall LookbookHoliday Arrivals and spectacular Season Sales, we have extra exciting news that is bound to get you lucky New Yorkers jumping for joy!

Last month our one-of-a-kind ShowRUUM opened on the iconic Madison Ave (85th St. & Madison Ave). The new holiday collection will arrive by the end of October. RUUM has also opened a second pop up in TriBeCa at 138 West Broadway. Watch this space for more pop ups opening soon.

If you can’t make it to the ShowRuum, stop by our online kid’s clothing store instead.



20% Off Kid’s Clothes With Code: Take20


I scream, you scream, we all scream for ice cream. This dress filled with all your favorite munchies was a hit last season. Luckily for you, it’s now on sale, along with closets full of other fun dresses, tops, skirt and pants. Use the code Take20 to get 20% off our entire site plus free shipping. Shop fun kids clothes looks like this one here.

Mini Modern Rockers

With modern day style icons like Taylor Swift and Selena Gomez among the inspirations for our fall kid’s clothing line, we have a whole collection of modern rocker looks in the mix.

Allow your child’s spunk and spirit to shine in these fun designs mixing pleather, stars,sparkles and zippers.

Shop this outfit and similar ones here.


Pants Pants Revolution

Here at RUUM American Kids Wear it’s all about creating easy, quality and fashion forward children’s clothing. Our back to school line blends the three with trendy pieces that mix comfort and durability. Pants are obviously a staple of your boy’s back to school wardrobe, but that doesn’t mean they need to be boring. Click on the images to see more styles in our boy’s clothing line.


Cargo pants are a great schoolyard option

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A pair of bright chinos will add some color to a schoolyard outfit.

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Along with books and pencils, Jeans are a school staple.

Casual Cargo Pants are a must this season.

Camo Cargo Pants are a must this season.

Girls’ Clothing for the New School Year

So, it’s time to start thinking about outfits for the new school year. This year’s kids fall fashion lines leaves heaps of different styles to choose from. There’s the basics; jeans, tees, prints, lights knits. Then for the more adventurous, there’s frills, ponchos, floral, sparkles, faux fur, leather and moto jackets to name just a few! There really is something fun for everyone in this season’s children’s fashion.

For school you’ll need to stock up on lots of comfortable, durable pieces. For bottoms, jeans, and skirts are a must, or a dress over comfortable leggings. For tops, plaid or denim shirts or a print tee. The girls’ clothing fun continues with the numerous options for a second layer. You’ll need an array of cardigans as the weather cools down and denim jackets are a great practical top layer for fall. There’s also some fun leather jackets, light kit ponchos and cardigans to keep you warm on cooler days.

Shop online here and see what fun outfits you can come up with yourself!

Next week, look out for our boys’ clothing spotlight.

RUUM Kids Wear Back to School


Summer Reading List

Recommended Summer Reading List

Recommended Summer Reading List

Aside from long days on the beach, and hanging out with friends dressed in our favorite line of children’s clothing, one of our favorite ways to spend the long, lazy days of summer vacation is with a good book and a ice-cold drink (or tub of ice-cream?).The lazy, sun kissed and beach-filled days of summer are soon coming to a close. Here is a list of some great books we recommend for some last minute summer reading, after all now’s the time to take advantage of your free time, before you get super busy in the new school year.

  1. The Adventures of Arnie the Doughnut: Bowling Alley Bandit (by Laurie Keller)
  2. Battle Bunny (by Jon Scieszka and Mac Barnett)
  3. Big Nate: In a Class by Himself (by Lincoln Peirce)
  4. The Birchbark House (by Louise Erdrich)
  5. Clementine (by Sara Pennypacker) 
  6. Bluffton: My Summers with Buster (by Matt Phelan)
  7. The Day-Glo Brothers (by Chris Barton)
  8. Doll Bones (by Holly Black)

Click here for the full list of recommended reading from the Association for Library Service to Children.


Our Fall Line takes Kids Fashion to the Next Level!

We’re thrilled to announce the launch of our Fall 2014 line launched in time to get your kids in tip top fashion for the new school year. The new line includes a slew of kids clothing styles to suit all tastes and types. There’s the ‘modern rocker’ look, filled with moto jackets & plaid for the kid with a rocker attitude, or the ‘Woodland’ line for the ‘earthy’ child. There’s heaps of practical back to school pieces that will have your kid standing out in the playground! Browse the new Lookbook here, filled with style suggestions and outfit highlights. Shop our children’s clothing online here.


The 'Modern Rocker' look boasts bold prints, vegan leather, denim and more.

The ‘Modern Rocker’ look boasts bold prints, vegan leather, denim and more.

The trendiest kids in town.

The trendiest kids in town.

Moto jackets, denim and leather are popular this fall.

Casual cool is a hit this season. Browse our denim store online.