Black Friday & Cyber Monday Kid’s Clothing Discounts

It’s that time of year again, time for a nice big sale to go along with your pumpkin pie. On Black Friday and Cyber Monday we’ll be offering 40-50% off the entire site at In addition to that, we’re also throwing in free shipping to make your holiday shopping experience an even more pleasant one!

So stock up on kids clothing before the weather turns south, shop online at

Ruum holidays kids clothes

The Holidays Are Here

Holiday time, it’s one of our favorite times of the year. And with holiday season upon us, that can only mean one thing – we need clothes, lots of it. Thankfully, all our winter arrivals are now in stock in store and online, and have the perfect look to get you in to the holiday spirit. There’s bright fleece tops to add a pop of color, rugged camos for the boy on the go, rustic chunky knit sweaters to keep you nice and warm, and so much more!

Browse the new Lookbook at and get in the holiday spirit today!

Winter Essentials

If you live anywhere along the east coast, a quick step outside will tell you that winter is creeping up on us faster than expected! With snowstorms set to hit everywhere from the Northwest down to the East Coast next week, it’s important we’re well prepared for the drop in temperatures. To us that means one thing, exciting winter fashion! Lots of delicious, cozy sweaters, fleece tops, fluffy socks and scarves!

Stay warm, shop our winter must haves in store or online at




Happy Halloween!


Michael: What treat do eye doctors give out on Halloween?
Matthew: I don’t know. What?
Michael: Candy corneas :)

Corny? We know! But we’re just so excited for Halloween! One of our favorite times of the year has finally rolled around. Wishing you a happy Halloween from all of us at RUUM American Kid’s Wear. Don’t forget to stay safe on the roads, look out for cars coming out of driveways, only cross at the lights and only go trick-or-treating with an adult! Happy trick-or-treating!

Joke source: Boys’ Life


Picture Perfect in Plaid

Plaid, the fun check pattern seen on fall runways across the world is making a comeback in kid’s fashion. The fun fall print is super versatile and impresses on almost any material and in any color. It looks great on cotton, fleece or jean and mixes well with a solid color basic or denim jeans.

Our designers got creative with our kid’s fashion fall line, mixing colors and textures for a creative spin on the traditional pattern.

We’re proud to have an extensive collection of fun plaid pieces that span all categories and colors! There’s girls’ dresses, boys’ shirts and even a fun, quilted boy’s jacket. Check them out on


RUUM Pop Up Stores Comes to Manhattan



Ruum American Kids Wear’s Pop Up Store at 1153 Madison Ave., New York, NY







Ruum American Kids Wear’s Tribeca Pop Up Store at  138 West Broadway, New York, NY








All of us at RUUM American Kids Wear are very excited about some new developments happening at the company. Aside from the launch of our Fall LookbookHoliday Arrivals and spectacular Season Sales, we have extra exciting news that is bound to get you lucky New Yorkers jumping for joy!

Last month our one-of-a-kind ShowRUUM opened on the iconic Madison Ave (85th St. & Madison Ave). The new holiday collection will arrive by the end of October. RUUM has also opened a second pop up in TriBeCa at 138 West Broadway. Watch this space for more pop ups opening soon.

If you can’t make it to the ShowRuum, stop by our online kid’s clothing store instead.



20% Off Kid’s Clothes With Code: Take20


I scream, you scream, we all scream for ice cream. This dress filled with all your favorite munchies was a hit last season. Luckily for you, it’s now on sale, along with closets full of other fun dresses, tops, skirt and pants. Use the code Take20 to get 20% off our entire site plus free shipping. Shop fun kids clothes looks like this one here.

Mini Modern Rockers

With modern day style icons like Taylor Swift and Selena Gomez among the inspirations for our fall kid’s clothing line, we have a whole collection of modern rocker looks in the mix.

Allow your child’s spunk and spirit to shine in these fun designs mixing pleather, stars,sparkles and zippers.

Shop this outfit and similar ones here.