Mini Modern Rockers

With modern day style icons like Taylor Swift and Selena Gomez among the inspirations for our fall kid’s clothing line, we have a whole collection of modern rocker looks in the mix.

Allow your child’s spunk and spirit to shine in these fun designs mixing pleather, stars,sparkles and zippers.

Shop this outfit and similar ones here.


Pants Pants Revolution

Here at RUUM American Kids Wear it’s all about creating easy, quality and fashion forward children’s clothing. Our back to school line blends the three with trendy pieces that mix comfort and durability. Pants are obviously a staple of your boy’s back to school wardrobe, but that doesn’t mean they need to be boring. Click on the images to see more styles in our boy’s clothing line.


Cargo pants are a great schoolyard option

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A pair of bright chinos will add some color to a schoolyard outfit.

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Along with books and pencils, Jeans are a school staple.

Casual Cargo Pants are a must this season.

Camo Cargo Pants are a must this season.

Girls’ Clothing for the New School Year

So, it’s time to start thinking about outfits for the new school year. This year’s kids fall fashion lines leaves heaps of different styles to choose from. There’s the basics; jeans, tees, prints, lights knits. Then for the more adventurous, there’s frills, ponchos, floral, sparkles, faux fur, leather and moto jackets to name just a few! There really is something fun for everyone in this season’s children’s fashion.

For school you’ll need to stock up on lots of comfortable, durable pieces. For bottoms, jeans, and skirts are a must, or a dress over comfortable leggings. For tops, plaid or denim shirts or a print tee. The girls’ clothing fun continues with the numerous options for a second layer. You’ll need an array of cardigans as the weather cools down and denim jackets are a great practical top layer for fall. There’s also some fun leather jackets, light kit ponchos and cardigans to keep you warm on cooler days.

Shop online here and see what fun outfits you can come up with yourself!

Next week, look out for our boys’ clothing spotlight.

RUUM Kids Wear Back to School


Summer Reading List

Recommended Summer Reading List

Recommended Summer Reading List

Aside from long days on the beach, and hanging out with friends dressed in our favorite line of children’s clothing, one of our favorite ways to spend the long, lazy days of summer vacation is with a good book and a ice-cold drink (or tub of ice-cream?).The lazy, sun kissed and beach-filled days of summer are soon coming to a close. Here is a list of some great books we recommend for some last minute summer reading, after all now’s the time to take advantage of your free time, before you get super busy in the new school year.

  1. The Adventures of Arnie the Doughnut: Bowling Alley Bandit (by Laurie Keller)
  2. Battle Bunny (by Jon Scieszka and Mac Barnett)
  3. Big Nate: In a Class by Himself (by Lincoln Peirce)
  4. The Birchbark House (by Louise Erdrich)
  5. Clementine (by Sara Pennypacker) 
  6. Bluffton: My Summers with Buster (by Matt Phelan)
  7. The Day-Glo Brothers (by Chris Barton)
  8. Doll Bones (by Holly Black)

Click here for the full list of recommended reading from the Association for Library Service to Children.


Our Fall Line takes Kids Fashion to the Next Level!

We’re thrilled to announce the launch of our Fall 2014 line launched in time to get your kids in tip top fashion for the new school year. The new line includes a slew of kids clothing styles to suit all tastes and types. There’s the ‘modern rocker’ look, filled with moto jackets & plaid for the kid with a rocker attitude, or the ‘Woodland’ line for the ‘earthy’ child. There’s heaps of practical back to school pieces that will have your kid standing out in the playground! Browse the new Lookbook here, filled with style suggestions and outfit highlights. Shop our children’s clothing online here.


The 'Modern Rocker' look boasts bold prints, vegan leather, denim and more.

The ‘Modern Rocker’ look boasts bold prints, vegan leather, denim and more.

The trendiest kids in town.

The trendiest kids in town.

Moto jackets, denim and leather are popular this fall.

Casual cool is a hit this season. Browse our denim store online.

RUUM Opens at Jersey Gardens Mall!

Ruum has opened a new factory store at Jersey Shore Premium Outlets! Come shop for the same great quality and value in kids clothes that moms find at Ruum American Kid’s Wear. Lots of great summer pieces are available now at superb savings. For more great values in kids clothing, including toddler clothing, visit Ruum’s other outlet location at The Arches, Deer Park, NY. 

RUUM Factory Store - Jersey Gardens Mall

RUUM Factory Store - Jersey Gardens Mall