RUUM Kids Steal The Show Once Again

Our pint-sized models recently stole the show at the PetiteParade fashion show, showing off our adorable 2014 Holiday collection. Thank you to The Mama Maven for reviewing the show and including our charming kids on her blog. girlsclothesShop these girl’s clothing runway looks at RUUM American Kid’s WearpetitePARADE / Kids Fashion Week, NYC October 2014 - Day 2

What swagger! Get your prince runway ready in some RUUM swag. Shop the look today at RUUM American Kid’s Wear.

MEGA SALE: All Kid’s Clothing $16.99 and Under



Massive discounts on all our children’s clothing across the site! Stock up on winter essentials for your active toddler, fleece tops for your schoolboy or faux fur for gift season! Everything now $16.99 and under. Shop #RUUMFashion online at Ruum American Kid’s Wear.

Join Us for #MiracleOnMadisonAvenue


RUUM American Kids Wear is excited to participate in the annual Miracle on Madison Avenue shopping day, one of New York City’s most beloved philanthropic holiday shopping traditions. Tomorrow, Saturday, December 6, RUUM will join over eighty of the world’s most prestigious brands and retailers located on Madison Avenue in giving back to the community. RUUM will donate 20% of all sales made at our Madison Avenue location to the Pediatric department of The Society of Memorial Sloan-Kettering Cancer Center.

This is the 28th annual Miracle on Madison Ave initiative and the third year funds are going to the pediatric department of The Society of Memorial Sloan-Kettering Cancer Center, a volunteer organization that works to ensure the well-being of patients; raise funds for cancer research and treatment; and provide public education on the prevention, early detection, and treatment of cancer.

It’s the season of giving, so drop in to our Madison Avenue store tomorrow (located at 1153 Madison Ave, between 85th and 86th Streets) and share the warm glow of goodwill.

#RUUMkids #RUUMFashion

Black Friday – Cyber Monday Kid’s Clothing Discounts

It’s that time of year again, time for a nice big sale to go along with your pumpkin pie. We’ll be offering a lot of promotions from Thanksgiving through to Cyber Monday.

On Wednesday, Thursday, Saturday & Sunday you can expect 50% off entire site with coupon THANKYOU. And on Black Friday you can get 50% off the entire site with code THANKYOU + free shipping

So stock up on kids clothing before the weather turns south, shop online at

Ruum holidays kids clothes

The Holidays Are Here

Holiday time, it’s one of our favorite times of the year. And with holiday season upon us, that can only mean one thing – we need clothes, lots of it. Thankfully, all our winter arrivals are now in stock in store and online, and have the perfect look to get you in to the holiday spirit. There’s bright fleece tops to add a pop of color, rugged camos for the boy on the go, rustic chunky knit sweaters to keep you nice and warm, and so much more!

Browse the new Lookbook at and get in the holiday spirit today!

Winter Essentials

If you live anywhere along the east coast, a quick step outside will tell you that winter is creeping up on us faster than expected! With snowstorms set to hit everywhere from the Northwest down to the East Coast next week, it’s important we’re well prepared for the drop in temperatures. To us that means one thing, exciting winter fashion! Lots of delicious, cozy sweaters, fleece tops, fluffy socks and scarves!

Stay warm, shop our winter must haves in store or online at




Happy Halloween!


Michael: What treat do eye doctors give out on Halloween?
Matthew: I don’t know. What?
Michael: Candy corneas :)

Corny? We know! But we’re just so excited for Halloween! One of our favorite times of the year has finally rolled around. Wishing you a happy Halloween from all of us at RUUM American Kid’s Wear. Don’t forget to stay safe on the roads, look out for cars coming out of driveways, only cross at the lights and only go trick-or-treating with an adult! Happy trick-or-treating!

Joke source: Boys’ Life


Picture Perfect in Plaid

Plaid, the fun check pattern seen on fall runways across the world is making a comeback in kid’s fashion. The fun fall print is super versatile and impresses on almost any material and in any color. It looks great on cotton, fleece or jean and mixes well with a solid color basic or denim jeans.

Our designers got creative with our kid’s fashion fall line, mixing colors and textures for a creative spin on the traditional pattern.

We’re proud to have an extensive collection of fun plaid pieces that span all categories and colors! There’s girls’ dresses, boys’ shirts and even a fun, quilted boy’s jacket. Check them out on


RUUM Pop Up Stores Comes to Manhattan



Ruum American Kids Wear’s Pop Up Store at 1153 Madison Ave., New York, NY







Ruum American Kids Wear’s Tribeca Pop Up Store at  138 West Broadway, New York, NY








All of us at RUUM American Kids Wear are very excited about some new developments happening at the company. Aside from the launch of our Fall LookbookHoliday Arrivals and spectacular Season Sales, we have extra exciting news that is bound to get you lucky New Yorkers jumping for joy!

Last month our one-of-a-kind ShowRUUM opened on the iconic Madison Ave (85th St. & Madison Ave). The new holiday collection will arrive by the end of October. RUUM has also opened a second pop up in TriBeCa at 138 West Broadway. Watch this space for more pop ups opening soon.

If you can’t make it to the ShowRuum, stop by our online kid’s clothing store instead.